“Coldwell Banker recognizes that today’s consumers are technologically savvy. Our company is committed to improving the consumer experience by continuing to introduce innovative technology,” said Sue Wolverton, Regional Senior Vice President of Southwest Florida Coldwell Banker Residential Real Estate. “Now consumers can pull up pricing, photos and open houses on site, when out searching for a home. This is an advantage for both buyers and sellers.”

Features of the new, complimentary application include:

• GPS-based search to locate nearby homes for sale
• Open houses and recent homes sold
• Ability to sort recently sold properties by location, price and sale date
• Option to view search results in list form or on a variety of maps including street, hybrid and satellite, marked with “clickable” Coldwell Banker Real Estate icons
• Detailed property listings that include images and a slideshow
• Direct dial and e-mail functions from the user’s mobile handset to the local Coldwell Banker Real Estate listing agent associated with each property
• Real-time notifications of new properties and open houses identified through the user’s customized saved searches. dd

The results of these searches as well as the search itself can be saved in a personalized ‘My Coldwell Banker’ account newly created from the user’s smartphone or added to an existing account with Coldwell Banker by logging into the site directly from the handheld device.

Unique to the Coldwell Banker application, searches that are saved to an app-created ‘My Coldwell Banker’ account will automatically generate notifications of new properties and open houses, alerting the user to updated results right on the device’s homepage.

To view the application from the iPhone go to http://www.iphone.coldwellbanker.com.
For information on the Coldwell Banker Residential Real Estate properties, visit www.floridamoves.com.