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| October 06, 2008 | Tampa, Fla., |   |
| Coldwell Banker Residential Real Estate Will Participate in National 10-Day Sales Event
Successful Florida Sales Events Expand as Thousands of U.S. Home Sellers Reduce Their Listing Prices |
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| As a result of the successful spring sales event in Tampa Bay and the summer event in Broward, Miami-Dade and Palm Beach Counties, Coldwell Banker Residential Real Estate today announced it will help bring home buyers and sellers together in the Tampa Bay area by joining a bold national Coldwell BankerŪ initiative that may help jump-start the U.S. real estate market. Starting on October 10, 2008, the nation's oldest residential real estate brand will kick-off its first-ever national 10-Day Sales Event - during which participating home sellers from across the United States will reduce the listing prices of their homes by up to 10 percent. The Coldwell BankerŪ 10-Day Sales Event will run nationally through October 19, 2008 and includes over 2,000 properties in Florida listed by Coldwell Banker Residential Real Estate.
According to Cathleen Smith, Coldwell Banker Residential Real Estate, Regional Senior Vice President, Tampa Bay, "For many people, now is one of the smartest times to buy a home. We believe that the real estate market is nearing a crucial tipping point and hope that the Coldwell Banker 10-Day Sales Event will bring additional buyers into the market. It is critical for Coldwell Banker, as an industry leader, to help serve the needs of those individuals listing homes with a Coldwell Banker Associate and to help move the U.S. real estate market in the right direction. Buyers have many homes to choose from and they can take advantage of near historically low interest rates and affordability levels that are the best they have been in years. The recent Housing and Economic Recovery Act also may provide first-time homebuyers with the added incentive of a $7,500 tax credit."[1] In a recent survey of 3,379 Coldwell Banker real estate professionals in markets across the United States, 56 percent said that listing prices in their market remain above where they need to be to attract qualified buyers. Additional findings from the survey include:
"In Tampa Bay, the 10-Day Sales Event is especially timely. Our participating home sellers feel that a home priced properly to sell will generate much more interest," said Smith. Sellers participating in the 10-Day Sales Event will have added promotional power from the Coldwell Banker brand behind their listing. Those sellers' listings will be specially promoted through national and local radio, print and Web advertising. The brand's flagship Web site coldwellbanker.com will feature participating listings. Home sellers will have the option to maintain the reduced listing price for their properties following the 10-Day Sales Event. More information on the 10-Day Sales Event is available at the Coldwell Banker national Web site www.coldwellbanker.com/event. [1] Consult your attorney and tax preparer for terms, availability and eligibility and requirements. About Coldwell Banker Residential Real Estate:
Coldwell Banker Residential Real Estate (FloridaMoves.com), is the leading real estate brokerage company in Florida, serving the communities of Central Florida, Palm Beach, Sarasota Bay, Southeast Florida, Southwest Florida and Tampa Bay. Coldwell Banker Residential Real Estate is part of NRT LLC, the nation's largest residential real estate brokerage company. NRT, a subsidiary of Realogy Corporation, operates Realogy's company-owned real estate brokerage offices. |
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| For more information, visit our Web site, www.FloridaMoves.com Any house. Any time. Anywhere. |
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