According to Lori Humbarger, Broker Associate at Coldwell Banker's Winter Springs office, "I recommend treating that incoming LeadRouter call the same way you would treat a call from your secretary alerting you to an interested buyer. One listing generated 20 inquiries through LeadRouter. I immediately called the prospects, sold the property to one of them and sold to two other buyers. I was going on vacation, so I referred another two prospects to associates in my office."

Statistics show that home buyers and sellers tend to work with the first agent they contact. With LeadRouter, sales associates can manage and distribute their leads respond within seconds helping to make the response time to a consumer inquiry almost immediate.

"Breaking the chains to their desk and being able to complete commonly needed tasks while working in the field is key for our sales associates to adapt technology to our business," said Page. "The LeadRouter Mobile upgrade will provide a tremendous time-saving capability for our real estate professionals, and in turn, also enable increased customer communication."

LeadRouter has features and settings that each real estate professional can customize, making the platform adaptable to any Coldwell Banker Residential Real Estate market and it provides associates with tools to manage all customer leads. Additionally, the LeadRouter system has a robust reporting feature that enables real estate professionals to track leads and measure conversion rates.